Company Multimedia Production
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Common Sense Business Joining the unofficial club of marketing communications experts who write books after years of running their own business, Gottry- coauthor of The On-Time, On-Target Manager-presents a practical, confessional volume of advice for small business management. The twist: readers can learn from mistakes Gottry made running his Minneapolis-based ad agency company multimedia production and video production firm, which failed spectacularly after a 22-year run. (He now heads another business, a content creation company called Priority Multimedia Group.) Gottry's analysis of his earlier failure, against the backdrop of what he did right when founding company multimedia production and building his business, distinguishes this volume from the pack. In clear, direct prose with an inspirational tone, Gottry's advice is as well organized as it is well intended. From implementation to growth, to preservation company multimedia production and evolution, to downsizing, he includes specific how-to's, which explain, for example, ways to prioritize bills for payment when cash is tight (e.g. pay the lawyers last). But as he periodically revisits his big fall from grace, he dwells a bit too longingly on his personal losses (the 'corporate' Mercedes, boat company multimedia production and plane). Though the occasional preachy sermon against bigotry company multimedia production and materialism also distracts from his practical advice, Gottry still effectively communicates his main message: watch your receivables, not the instrument panels that guide your expensive toys. Copyright 2005 Publishers Weekly. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.
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